Creating a Company Logo is so easy!

Especially in this web 2.0 age, companies are going for simplicity in their designs.  The hardest thing is developing brand recognition, which can only be done with advertising, company success, and word of mouth.  Look at Google, eBay, and Apple logos.  They all have designs a middle school student could have came up with!


I was recently asked to design the logo for a Cornell Engineering team Agua Clara that I took part in.  At first I was a bit nervous, thinking that I may not come through with an improvement to their current design.  I thought, does the current design embody the AguaClara mission?  It looked more like a hand soap company logo than a 3rd world water treatment facility non--profit organization.  So, I popped open adobe illustrator (downloaded the trial version from their website) and using the default font started messing around with the company name and a few simple design features.  I think I may have come up with an improvement.  Comment which you think is the best.

Original Design

Attempt 1

Attempt 2

Attempt 3

Attempt 4

Attempt 5