I was recently asked to design the logo for a Cornell Engineering team Agua Clara that I took part in. At first I was a bit nervous, thinking that I may not come through with an improvement to their current design. I thought, does the current design embody the AguaClara mission? It looked more like a hand soap company logo than a 3rd world water treatment facility non--profit organization. So, I popped open adobe illustrator (downloaded the trial version from their website) and using the default font started messing around with the company name and a few simple design features. I think I may have come up with an improvement. Comment which you think is the best.
Original Design
Attempt 1
Attempt 2
Attempt 3
Attempt 4
Attempt 5
Definitely the final one. Thanks for making our world a clear, smarter place!
ReplyDeletePerhaps the single most important concept that we haven't succeeded in expressing in a logo is that AguaClara is about empowering other organizations to build water treatment plants. AguaClara doesn't build facilities. We provide the technical support for organizations that want to provide safe municipal drinking water. If you can figure out how to put that into the logo, then we really would have a logo that sets us apart from the many other organizations that are in the water sector.
ReplyDeleteThanks!
Monroe